Success Stories

The lack of a service on the Moldovan market was an incentive to implement it and a good business idea, respectively. Irina Bordian in the city of Rezina opened a salineunique in the country. Everything started after noticing that salt therapy was highly sought after by Moldovans using the services of the travel agency run by Irina’s husband. It then laid the foundations for the plan’s business, and while it was being documented, it was discovering a growing number of hitherto unnoticed issues in this area. She was aware that salinotherapy was the most environmentally friendly treatment of respiratory conditions, replacing medicines. And 45 minutes of stay in such a salt room is equivalent to one day at sea.

So, he didn’t think much more, and in 2018 Irina Bordian he saw his dream fulfilled. This was made possible thanks to European funding under the The Women in Business Programme. The entrepreneur was in the process of giving up the idea when he had calculated the necessary investments. EU financial supportbut it inspired their confidence in the success of their business and gave them the courage to go further. The grant enabled him to purchase the products necessary for the development of the artificial salinethe most important are salt, saline air, but also pleasant atmosphere.

The Covid-19 pandemic was a real challenge for Irina Bordian, who was morale on the ground when the quarantine was established. He then began an intense promotion of his company’s services, which he had not done until then due to lack of time. He has used all information channels to talk about the benefits of saline and is pleased that Moldovan travel to Romania and Ukraine has now been replaced by the destination Rezina.

The Women in Business programme was launched in autumn 2016 with the objective of promoting the economic and social ability of women in rural areas by reducing gender inequality, business growth and development, changing the perception of innovation, increasing access to resources, services and technologies. The programme is financed from the state budget and co-financed by EU funds.