Module 2. Strategic Management
Duration of training: 16 academic hours
This course is for you if:
- You hold the position of business manager or you are an entrepreneur and you want to plan your company's development strategy;
- You want to develop and implement specific and practical strategic management tools;
- You want to develop and strengthen strategic thinking and management skills;
- You want to find answers to the questions - what kind of strategy does your company need and how to ensure a strategic advantage in today's ultra-competitive business.
What will you learn in this course?
- Strategic management: concept, role, objectives
- Components of strategic management
- Environmental analysis
- Determining the course of action
- Strategic planning
- Strategy implementation
- Monitoring strategy implementation
- Types and role of monitoring;
- Monitoring the implementation of the strategic plan;
- Cyclical process of monitoring strategy implementation;
- Strategisation:
- A continuous process of identifying, analysing and resolving strategic issues;
- Periodic strategic and situation reviews;
- Strategic positioning assessment and strategy review: adjusting the strategic plan, updating the current strategy, developing a new strategy.
At the end of the module you will be able to:
- Identify the components of strategic management;
- Evaluate the strategic positioning of the company;
- Formulate a strategy/development plan for the company.
Nota bene!
At the end of the training module participants will receive a certificate of attendance. Certificates are offered to participants who have a minimum 60% attendance margin in the training courses.